Media Investments in Technology companies
Traditional media companies are committing hundreds of millions of dollars to investing in digital start-ups as they look for ways to diversify away from stalling growth in their core media businesses.
Such investments can be strategic or purely financial, and be made in cash or in exchange for services such as advertising. This panel will discuss the resulting challenges in various practical examples covering opportunistic and strategic investments, joint ventures, and entrance into new markets.
Addressing issues that will hopefully provide food for thought for media companies when making investments into technology companies. and emerging Start ups in the field looking to secure an investment.