Shani’s career started at Jump TV, a precursor to the current streaming companies. As Operations Manager, she lead the content rights division and developed a proprietary method of collecting, processing and managing metadata to better target consumers, while ensuring compliance with international regulations and work protocols. From 2007 to 2008, she consulted for the world’s major media companies, including Turner Productions, Viacom and Conde Nast, helping them implement innovative technologies in work process and operations.
She then joined Direct Message Lab as COO, until its acquisition in 2014. In 2015, Shani founded TechnoArt in Tel Aviv, the first tech hub focused on arts, media and entertainment. TechnoArt works with over 500 start-ups, providing them with work space, mentorship, finance, investor relations and professional services through a variety of programs, including an investment fund focused on early stage start-up companies in the media and entertainment space.