How Much Streaming Can We Take? New Data Sheds Light On The OTT

As the Global E&M Outlook highlights, the biggest technology and telecommunications firms are now acquiring and integrating E&M assets at a faster pace and a larger scale than ever before. According to PwC’s TMT Deals Insights, the number of media and telecom deals rose 29% in 2017, to 876. But we are seeing participants of all sizes, and in all geographies,engage in strategic efforts that in prior eras would have been classified as vertical integration, horizontal integration or diversification. The reason is that media, technology and telecommunications enterprises now view it as an imperative to own the user experience. What’s more, technology and telecom players are keenly aware that content has the potential to be a high-engagement, high-frequency, high-usage application that keeps users across all demographics and devices engaged and enables the provider to build relationships with them.

On the consumer side, more than half of all American adults are consuming over the top (OTT) content like movies, services like Netlfix, Amazon Prime, Hulu and now Apple, either to supplement or completely replace legacy cable and broadcast. As the streaming wars heat up and the mound of cut cable cords continues to grow, a lot of people are asking “how many streaming services are we going to need to get the content we want?” And, more generally, how many services will the market bear?

This panel will discuss the subscription fatigue we are facing and what how will it be consolidated? We’ll discuss how innovation changed the market through 5G and what is next thing expected drive it forward.