2018 was another record-breaking year for live performances.

In the rapidly shifting landscape, venue owners, promoters, and festival directors need to learn how to appeal to today’s fans to survive. Keep reading for two of the top industry predictions from seven long-time music pros — and learn what you can do to protect your business from new challenges.

Over the past decade, large national concert promoters like Live Nation and AEG have been acquiring venues and music festivals at an increasing pace. But this year, they’re moving downmarket to acquire smaller and medium-sized venues and promoters in local markets. This has a direct impact on the ability for independent promoters, venues, and festivals to book top-line artists.

So… the emphasis has shifted to booking relatively new talent. But new talent brings new fans — and those fans don’t always behave in familiar ways. Many promoters have noticed an increase in one-time visitors and no-shows, making it difficult for venues to build a sustainable, loyal fanbase.

Regardless of which artists you book, a sustainable audience base is key to your business’s survival!

Come hear Ronnie Braun, Renown Music Producer and CEO of Helicon Music talk about the trends in the industry and its taking us.